Search engine optimization is a strategy. A successful SEO strategy combines both off-site and on-site actions. There are tons of different strategies, from white hat to black hat, and everything in between. In this blog, we’ll be looking at what works for me, but you’ll need to play around with it to find the one that’s right for you.
Organize your site structure.
Organizing your site structure is important. There are many ways to go about this, but here’s a tried-and-true method:
- Decide on the sections of your site, such as the home page, blog posts, and product pages.
- Next, choose categories for those sections. For example, if you have a blog post section, create categories like poetry and short stories.
- Use breadcrumbs to help users navigate through your site. Breadcrumbs are links that show users where they are on the site about other pages.
- You can also use sitemaps which list all the URLs on your website so search engines can find all of them easily.
- When naming your pages, be sure to use keywords that people will type into search engines to find content like yours!
Know your audience.
To create an effective SEO strategy, the first thing you need to do is define your target audience. Who are they, and what do they want? What are their goals, and who influences them? You should also identify specific keywords your audience searches for on Google. While you may have a good idea of what you think your audience wants, it’s always best to get direct feedback to be as accurate as possible.
Once you’ve defined your target audience, ensure that the products and services you’re offering are relevant to them. There’s no point in attracting potential customers if they’re not interested in what you have to offer. After all, it doesn’t matter how many people visit your site; if none of those visitors convert into paying customers, then all is wasted.
Know where your visitors are searching for you.
Now that you have a good idea of the information people are looking for online, it’s time to determine where they are searching. If you want to attract your target audience, then you need to know where they spend their time on the web.
If you’re like most businesses and organizations, your target audience is spread across multiple channels — which isn’t necessarily a bad thing. However, to connect with that audience effectively, you need to know precisely where they are spending time. Which channel do they prefer? Where will they find your content most helpful and relevant? The answer varies depending on who your target audience is.
- Millennials prefer YouTube while boomers use Facebook
- College-age students depend on Snapchat, while college graduates use LinkedIn
- Those seeking entertainment head toward Instagram or Pinterest, while those looking for news turn to Twitter
Optimize for mobile and voice search.
When creating a website, keep in mind that your users’ experience is as important as what they see when they land on your site.
- Make sure your site looks good across all devices, particularly mobile. In 2017, 52% of internet traffic came from mobile devices, and this number is expected to increase to 72% by 2020. Thus, you must optimize your site for mobile and make sure it’s fast-loading and easy to use.
- Design with voice search in mind. Voice search is becoming increasingly popular among smartphone owners: 55% of teens and 41% of adults reportedly used voice search at least once daily in 2016. Voice assistants like Siri also present an opportunity for brands: 37% of respondents said they would consider purchasing products or services from Google Home or Amazon Echo if they recommended a specific brand.
Also Read: Top Page Speed Optimisation Tips in 2022
Optimize for long-tail keywords.
In SEO, long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to the point of purchase or using voice search. Long-tail keywords might not have the popularity or perceived importance of shorter keywords, but they’ll usually offer a higher conversion rate and return on investment (ROI).
For example, whereas a shorter keyword can be “SEO,” it could also be “What is The Importance of SEO in Digital Marketing?” A user who searches for this phrase is certainly further along in their buyer’s journey. They _perhaps_ have already read about SEO and are now looking for more ways that it can benefit their business.
Therefore, if you’re able to optimize your website for these longer keyword variations, you’ll be able to capture that audience much easier. That’s why it’s important to include long-tail keywords within your content. While short-tail keywords will help you target your audience from the top of the funnel, long-tail keywords get them into the bottom of the funnel, where conversion rates are highest.
Create great content that covers all different aspects of a topic.
When you’re looking to write a content piece that you want to rank highly in the search engines, it’s important to make sure it covers all different aspects of a topic. For example, suppose you were writing an SEO article about the benefits of SEO. In that case, you might create different sections talking about how SEO can help increase traffic, increase sales and boost your brand’s recognition. It would also be useful to see how other sites have written similar articles and see what they’ve included.
A great way to improve your article is by making sure that it has a clear message and tone. When someone reads your article, they should know exactly what point you’re trying to make and understand why this information is relevant to them. This means that you should avoid using generic filler words like “very” and “very” very often in order not to distract from your main point. If possible, use specific examples or anecdotes so readers can visualize what you’re saying rather than just reading through paragraphs of text. Finally, when writing content for search engine optimization purposes – make sure each paragraph is focused on a single topic or concept instead of several different ideas within each sentence/paragraph!
Give your content more authority with internal links.
An internal link is a word or an image that connects the reader to another page on your site. They can be within the blog post’s text, in a separate menu, or even as buttons within images. They are great for directing your readers to important pages and calls to action, but internal links are also beneficial for SEO purposes.
According to Moz, using internal links shows search engines that you have put thought into your content and want to guide your readers deeper into the depths of your website. It provides additional information and signals to search engines that this page has more authority than pages with fewer links pointing to them. This is an easy way to let Google know which content you would like them to prioritize when ranking for specific keywords!
Make sure your site is as fast as possible on any device or connection speed.
It is no secret that search engines prioritize websites that load fast on mobile devices.
Google uses page speed as a ranking factor on their mobile search results to serve their users with the best possible results.
If you are worried about your website speed, Google has three online tools: PageSpeed Insights, Lighthouse, and Chrome UX Report. These tools provide reports of the time it takes your web pages to load and how you can optimize your web pages for better performance.