It has been a busy few weeks for wildly widespread video app TikTok, culminating in President Donald Trump saying he might ban the app within the US.
Some customers – together with these with thousands and thousands of subscribers – are anxious.
India ‘Enjoyable whereas it lasted’
On the app itself, TikTokers are largely treating the drama with the group’s trademark humour.
One of many high movies marked #SaveTikTok is a father doing a martial arts kick that magically modifications his garments, displaying him preparing “to cope with” the individuals attempting to ban the app.
One other is a joke election ad for Mr Trump’s rival Joe Biden, promising the “youngsters” that “in case you vote for me, you possibly can maintain your tickety-tock”.
However others are genuinely anxious, and have began attempting to ship their viewers to different platforms, simply in case.
In style creator Isabella Avila – who goes by onlyjaysus – advised her followers: “Again when this was trending a few weeks in the past, I genuinely did not suppose it was going to be banned.”
Now she has urged her eight million subscribers to “go forward and comply with all my different socials as a result of I submit there so much”.
One other TikTok creator, Erinsamjo, pointed her 909,000 followers to Instagram. “I’ll proceed to submit, I simply needed to specific how grateful I’m for the individuals who had been right here – simply in case I did not get one other likelihood,” she stated.
Some customers have been recommending different short-form video apps reminiscent of Byte – the religious successor to once-popular Vine. It was launched at first of 2020, however has seen a sudden surge of downloads on app shops.
The identical is true of TikTok rivals Dubsmash, Likee and Triller – although many movies showing on all these apps are pulled straight from TikTok, together with the watermark.
Some customers have been anxious for weeks.
Ty Gibson, a preferred TikTok creator, posted an “early farewell” thanking his followers on 9 July, as a glitch caused view counts to vanish, prompting fears the ban was already in progress.
The confusion has been widespread.
Melissa Ong – who goes by chunkysdead, and has 2.1 million followers – posted a message along with her Instagram, YouTube, and Twitter handles, saying “it was enjoyable whereas it lasted”.
However then a day later, she posted a video of herself in clown make-up as she listened to TikTok’s US chief saying it wasn’t going anywhere.
India ‘Can he do it?’
Others have been way more sceptical.
“Can he actually do it?” Laura Lee Watts requested of President Trump’s obvious risk.
“He might in all probability ban TikTok from government-issued gadgets, which they’ve already been attempting to do in Congress. In order that’ll in all probability occur. So far as us civilians… he isn’t a dictator.”
And a few noticed the lighter facet of the entire thing.
“Did gen Z actually simply bully the president into banning an app? Like, did we truly?” requested Ryan Dailey, referring to a preferred idea that Mr Trump dislikes TikTok following reports that its users sabotaged one of his political rallies.
However others seemed overseas, and noticed how straightforward it was for TikTok to fade in India and Hong Kong.
In late June, Indian TikTok customers stated goodbye – and meant it. The app was banned there on national security grounds amid political rigidity over clashes on the border with China.
Every week later, Bryanboycom gave US TikTok customers a walkthrough of what a shutdown seems like, after it was shuttered in Hong Kong within the wake of a brand new safety legislation.
Taking a leaf out of techniques typically utilized in nations with banned apps, many TikTokers tried to elucidate how VPNs – digital non-public networks – can be utilized to get round controls, recommending particular companies.
However amid all of the rumours, fears, jokes and false data, those that had constructed audiences and entire careers on the platform had one overriding name – #SaveTikTok.
Final month, Michael Le recorded a easy message: “2020 has had so many tragedies, and TikTok has been probably the most constructive shops for us all.
“It is constructed so many careers, together with mine – and it has been in a position to give me the chance to assist my household, to have a voice, and to deliver pleasure to my followers.”